Best Practices in Partner Recruiting
The growth path for an ecosystem combines a mix of optimizing existing partners with the oxygen provided by recruiting new ones. Depending on your stage in the channel journey and the coverage provided by current partners, the recruitment needs can range from modest to extensive. However, no channel ever has enough great partners. Here are key best practices for forming impactful new partnerships while avoiding common pitfalls that can lead to failure to launch and missed opportunities.
Assessing Your Channel with Growth in Mind
Your channel strategy is not something you can set and forget. It should be ever evolving. This is especially true when your company is relying on your ecosystem as a main source of growth. But what should you focus on to ensure success?
FREEBIE ON-LINE TOOL: Channel Health Check
Discover the channel health score for your business with a detailed self-evaluation checklist across key program performance categories. Ensure your partner business drives growth, enhances market presence, and aligns with your strategic goals.
Channel Definitions Every Business Should Know
When establishing a partner channel, it's important to understand the key terms that will guide the buildout and modeling of a successful program. Here’s a 101 essential lists of channel terms, along with examples of companies that fit each category, that need to be navigated.
The Transformative Impact of AI on Partner Channels
In the rapidly evolving business landscape, AI is not just a buzzword; it's reshaping various aspects of organizational operations, including partner channels. Partner channels, the lifeblood of many businesses' go-to-market strategies, are experiencing a significant transformation due to the integration of AI technologies.
How To Ensure Your Partner Ecosystem Is Healthy
Many channel programs are revamping their strategy in an attempt to create a flourishing ecosystem. Here are some of the things you can do to determine whether or not your partner channel is healthy.
Why Certain Channel Programs Fail
With 40% of B2B orgs saying "goodbye" to their channel program & revamping it into something bigger and better, it’s clear that the rigid tiers and categories of the past will not work in today’s channel partner ecosystem.