About Us
Amplify Channel Group (ACG) is a strategic advisory with a clear mission to help emerging leaders rapidly build, scale, and run their partner channels to accelerate sales growth, expand into new markets, and transform GTM. We aim to be easy to work with and your fractional channel chief partner.
We know first-hand that elevating a successful partner channel is hard for both early-stage and established companies. It can be difficult to amplify the value of an ecosystem, both internally and externally. Channels are also often late to the GTM party complicating design and implementation. Not to mention the ever evolving state that channels exist in.
For a multitude of reasons, few organizations can create the optimal strategy, drive alignment, and then execute. Missteps are frequent and costly.
Common Challenges
Strategy: how to build, how to operate, how to optimize
Timing: when to invest and execute supported by data
Execution: where to focus - by product, region, and route - supported by a well-proven business plan
Model: what the proper mix is across resell, embedded, co-sell/referral, influence, etc.
Alignment & Attribution: how to coordinate across all departments of your organization
Stakeholder Support: how to build investment cases, ROI, and critical sponsorship across the C-Suite and key stakeholders
Experienced-Based Solutions
We have architected and scaled high-growth ecosystems across the technology industry and have extensive global & VC/PE operating experience. As accomplished practitioners, we are in a unique position to help.
Discover our well-proven framework that integrates functional and cross-functional channel building blocks into a unified strategy that drives successful channel GTM execution.
A successful partner business thrives on aligned strategy, focused execution, and repeatability. Whether you need targeted support in a specific area or more broadly in building out a full ecosystem, ACG has deep experience and expertise to ensure all the pieces fit together seamlessly.
Amplify Channel Group was founded by Jonathan Eisner. Through his experience in the technology space, he has developed a deep understanding of what it takes to build a successful ecosystem. It isn’t easy but he knows, when done correctly, scaling a partner channel is a force-multiplier that can transform business trajectory by rapidly turning market potential into high-growth.
A CRN recognized Channel Chief, Jonathan has a proven track-record of scaling and leading high-growth, multi-route partner ecosystems with diverse GTM experience across global markets. After starting his channel career at Microsoft, Jonathan built global channels at VMware and Red Hat, led global partners & alliances at Deltek and Sovos, and ran worldwide sales at Ekahau where he drove an integrated channel + direct GTM from start-up through a successful exit.