Ecosystem Go-To-Market & Channel Chief Services
Insights, Strategies, & Actions To Help Now and Empower Long-Term Success
360 Channel Assessments
Through a comprehensive review and analysis of your partner business (//AKA: sanity check) we can help you understand performance to align strategic goals and objectives. This can include program design, business performance, team structure, resource allocation, market potential, value proposition, and ROI. We do a deep dive with a rating system that scores each key area and then provide clear, specific recommendations to rapidly improve results and optimize costs.
GTM Strategy & Growth Plans
From investments to executive alignment to execution, we can build a growth plan that meets your needs. We have deep experience securing strategic investments from VC/PE-backed owners and executive leadership that have converted to explosive global partner businesses - all originating from an aligned strategic plan.
Fractional Channel Chief
Whether you’re standing up a channel for the first time, in a leadership transition, or expanding - we seamlessly step in and embed to lead your channel management initiatives in a cost-effective “go-now” option. Available in 6 or 12-month options.
Channel Management Guidance
Just need to be pointed in the right direction? We can guide on best practices for alignment with direct sales, two-tier distribution, lead and opportunity attribution, agreements, channel M&A integration, partner tech stacks, channel marketing, cross-functional alignment, partner enablement, target KPIs and much more.
Level-Up Org Design & Optimization
The framework and growth plan of your organization is critical for cultural fit, scalability, retention and overall success. We can assist in designing the optimal team set up, compensation plans, leveling, titles, career pathing, and more.
Top Talent Recruitment
Our strategic approach to finding your top channel talent across leadership, the field, and cross-functionally (marketing, operations, enablement, etc.) will ensure you are set up for success. We’ve hired and managed a multitude of channel roles around the globe and understand the unique requirements and profile required for success in each position.
Partner Program Excellence
A modern and evolving program is key to driving repeatable results, operational success, and partner engagement. Our innovative approach incorporates a framework, benefits, requirements, enablement, and processes that are necessary for both your business and your partners’ and give you the foundation for sustainable growth.
New Partner Development
Who should you partner with and why? We build recruitment and activation strategy, optimal strategic target lists, and drive pursuits including negotiation, formation, and business planning.
Channel Routes
Build a new compelling GTM channel that scales, drives business expansion, and captures market demand. No matter the channel or technology partner mix - Big 4, GSI, ISV, MSP, OEM, Distribution, Referral, Resell, Co-sell - we are experienced. We unify incentives, business model, program design, and pricing & packaging while optimizing gross margin targets and mitigating potential arbitrage to align with your overall business strategy.