FREEBIE ON-LINE TOOL: Channel Health Check
Measuring the current status of your ecosystem is crucial to ensuring that your partner program remains healthy and aligned with your strategic goals and market potential. To assist in making an informed evaluation, we've developed a self-assessment checklist. This tool is designed to help you quickly score your channel program across key areas that drive success and can serve as a directional indicator of future program performance.
Why Use Our Channel Program Evaluation Checklist?
Evaluating channel performance requires a deeper dive into key areas, including:
Strategic Alignment: Ensuring the program’s vision, mission, and long-term goals align with your company’s strategy.
Market Potential: Evaluating geographic reach, targets, partner expertise, and sales potential.
Operational Efficiency: Assessing the compatibility of tech stacks, processes, and scalability.
Partner Support & Relationship Management: Checking the effectiveness of communication, training, conflict resolution, growth and overall commitment level.
Financial Incentives: Reviewing the financial stability, attractiveness of incentive programs, profitability metrics, and investment capacity.
Other Key Areas included: Marketing , Joint Business Planning, Performance Metrics, Team
How It Works
Our scoring system evaluates each criterion with custom-weighting, helping you quantify the potential value of your channel program. Here’s a snapshot of how to use the checklist:
Use our tool to rate each criterion on our automated scale.
When completed, the tool will score to get a total out of 100.
Use our decision criteria to determine if your current program is an ideal, strong, moderate, or weak fit for your business.
Have several people complete the assessment to form an aggregated view.
